ENTR
Sign InENTR
Persona Analytics

Human Behavior Intelligence

Understand how people naturally think, decide, learn, work and interact — and turn those behavioral signals into better decisions for your organization, your school and the people you support.

Built on proprietary, academically validated psychometric assessment technology.
Persona HR for organizationsPersona EDU for schools
See all solutions
A small group working together around a table with cards and blocks, surrounded by an abstract pattern of light
Behavioral patternIn context
Decision approach
Interaction style
Learning rhythm
Response under pressure
Illustrative. Patterns, not labels — decision support, not automated judgment.

Behavioral intelligence first. AI-enabled, not AI-defined.

  1. Assess
  2. Interpret
  3. Connect
  4. Support decisions
01 — The problem we solve

Data is everywhere. Behavioral visibility is not.

At work

Organizations know skills, experience, performance and outcomes — but often lack visibility into how people naturally operate within roles and teams.

At school

Schools know grades, attendance, observations and guidance history — but those signals are often fragmented and disconnected from a structured behavioral picture.

What Persona adds
Behavioral Visibility
  • Natural operating patterns
  • Role and environment fit
  • Interaction dynamics
  • Early risk signals

These signals exist — but are rarely measured as a connected system. Persona measures them, and puts them in context.

02 — Solutions

Which solution fits your context?

Four solutions, one behavioral intelligence core — each designed around the decisions made in that setting.

For organizations

Workforce Intelligence

See how people, roles and teams fit together — for hiring, team building, leadership development and retention.

Explore Persona HR
For schools

Student Development Intelligence

Understand each student earlier — with behavioral profiles, SEL insight, early warning and guidance workflows.

Explore Persona EDU
For professionals

Wellbeing & Developmental Intelligence

Behavioral assessment and developmental intelligence for psychologists, psychiatrists and professional coaches.

Learn more
For individuals & groups

Individual, Relationship & Social-Group Intelligence

Understand yourself and the people around you — as a couple, family, friends or group.

Learn more
03 — Persona HR · For organizations

Workforce Intelligence

Understand the relationship between people, roles, teams and organizational structures before hidden misalignment becomes performance loss.

Skills and experience explain what someone can do. Persona adds visibility into how naturally the person, role and team can work together.

People talking in small groups and walking along connected paths in an abstract workplace
Explore Persona HRTalk to our HR team
01

Talent & Hiring

  • AI-assisted CV and role requirement analysis
  • Behavioral assessment
  • Candidate–role and team fit
02

Workforce Intelligence

  • Role fit and team fit
  • Team complementarity and stability
  • Organizational alignment
03

Leadership & Development

  • Leadership readiness
  • Succession and role transition
  • Personalized development insights
04

Retention & Risk

  • Retention risk signals
  • Role misfit signals
  • Team strain visibility
Persona Leadership AcademyLeadership development programs built on Persona HR insights.
About the Academy

Persona provides decision intelligence and behavioral visibility. Hiring and people decisions remain with your team.

04 — Persona EDU · For schools

Student Development Intelligence

Bring behavioral, academic and developmental signals together to help schools understand students earlier and support them more effectively.

Grades, attendance, observations and parent feedback — connected into one structured behavioral and developmental layer around each student.

Two students writing at a table while a teacher points to a book, within an abstract pattern of light
Explore Persona EDUTalk to our education team
01

Behavioral Understanding

  • Temperament assessment
  • Individual student profiles
  • Personalized interpretation
02

Social-Emotional Learning

  • SEL analysis
  • Developmental indicators
  • Follow-up visibility
03

Early Warning

  • Attendance and academic changes
  • Behavioral and developmental signals
  • Combined early-risk view
04

Guidance Workflows

  • Counselor workflows
  • Assigned tasks and follow-up
  • Progress visibility
05

Parent–School Engagement

  • Parent mobile experience
  • Developmental tasks at home
  • Feedback and follow-up
06

Orientation

  • Academic orientation
  • Future-direction insight
  • Career-related analysis
05 — How Persona works

From measurement to better decisions

Explore the platform
  1. 01

    Assess

    Validated psychometric measurement

    People complete Persona’s original assessment scales.

  2. 02

    Interpret

    Traits, patterns, contextual signals

    Proprietary scoring and interpretation models turn results into behavioral signals. AI helps analyze and summarize.

  3. 03

    Connect

    Roles, teams, students, relationships

    Signals are placed in the context where the decision is made.

  4. 04

    Support decisions

    Context-specific intelligence

    Your team gets clear insights and recommendations to act on.

Responsible interpretation
  • Decision support, not automated judgment
  • Context matters
  • Assessments are one layer of evidence
  • Human oversight remains important
06 — Why you can trust the methodology

Built on a proprietary scientific foundation

Persona Analytics is built on original psychometric assessment models developed from scratch in collaboration with nearly 30 academics from six universities.

  1. 01

    Original Assessments

    Proprietary assessment scales developed specifically for Persona Analytics.

  2. 02

    Academic Collaboration

    Developed with nearly 30 academics from six universities.

  3. 03

    Reliability & Validity

    Core scales have completed psychometric reliability and validity studies.

  4. 04

    Proprietary Intelligence Models

    Persona combines assessment results with its own scoring, matching and interpretation architecture.

The intelligence begins with measurement — not with generative AI.

Persona HR and Persona EDU have also been refined through pilot engagements in company and school environments, where feedback shaped workflows and modules.

Explore the Science
07 — Beyond work and school

Behavioral intelligence for wellbeing and everyday life

For professionals

Wellbeing & Developmental Intelligence

Behavioral assessment and developmental intelligence for psychologists, psychiatrists and professional coaches.

  • Wellbeing and stress-response patterns
  • Developmental needs
  • Personalized support pathways
  • Longitudinal wellbeing insights
  • Practitioner-supported guidance, where appropriate

Persona CARE is designed to support professional assessment and developmental follow-up. It does not independently diagnose medical or psychiatric conditions and does not replace clinical judgment.

Learn more about Persona CARE
For individuals & groups

Individual, Relationship & Social-Group Intelligence

Understand yourself. Understand each other.

  • SelfPersonal report, strengths and development areas
  • CouplesCommunication, complementarity and friction areas
  • FamilyParent–child and family interaction dynamics
  • FriendsFriendship dynamics and mutual communication
  • GroupsSocial-group dynamics, complementarity and friction
Learn more about Persona LIFE

See what behavioral intelligence can reveal.

Tell us about your organization, school or program, and we will show you how Persona fits your context.

Request a Persona HR demoRequest a Persona EDU demoContact Persona Analytics