Privacy Policy

Last updated: 02.01.2025

1. Introduction
This Privacy Policy explains how Persona Analytics (“we,” “us,” “our”) collects, uses, stores, shares and protects personal information when you use the Service on personallytics.com (the “Site”). By using the Service, you consent to the practices described in this Privacy Policy.

2. Information We Collect
We may collect the following categories of personal and non-personal information:

Account Information: Name, email address, password (hashed), contact details you provide when you register.
Test Data & Responses: The answers you submit during the personality/temperament test, your profile information, and any additional responses you provide.
Usage Data: Information about how you use the Site and Service (e.g., pages visited, tests taken, time spent, features used).
Device & Technical Data: IP address, browser type, operating system, device identifiers, session data, cookies and similar tracking technologies.
Team Data: If you use team-based features, you may upload or provide data about team members (with their consent as required).
Billing & Payment Information: If applicable, payment method, billing address, transaction details (note: actual credit card details are processed via our payment processor and we do not store full card numbers).
Third-Party Data: Information we receive from third-party integrations or services (e.g., analytics providers, identity verification) where applicable.

3. How We Use Your Information
We use your information for the following purposes:

To provide, operate and maintain the Service (including generating Test Results and reports).
To register your Account, authenticate you, manage your subscription/payment, and provide customer support.
To analyse usage, improve and develop our features, conduct research and analytics (including aggregated, anonymised team reports).
To send you service-related communications (e.g., updates, changes to Terms or Privacy Policy), and if you opt-in, promotional communications.
To comply with legal obligations, detect security issues, enforce our Terms, and prevent fraud or abuse.
For other purposes with your consent.

4. Legal Basis for Processing (EU/UK)
If you are a resident in the EU/UK, we rely on the following legal bases for processing your personal data:

Performance of the service contract (processing necessary for providing you the Service).
Legitimate interests (for example, improving our Service, analytics, fraud detection), provided your rights do not override our interests.
Consent (e.g., for marketing communications or optional features).
Compliance with legal obligations.

5. Data Sharing and Disclosure
We may share your information as follows:

With service providers and sub-processors (such as cloud hosting, payment processors, analytics providers) who perform services on our behalf and are contractually bound to protect your data.
With our affiliates or subsidiaries, as required.
With third parties in the event of a merger, acquisition, restructuring or sale of assets; in which case your data may be transferred to the new entity.
If required by law or to respond to lawful requests by authorities.
With your consent or at your direction.
We do NOT sell your personal information for advertising or data-broker purposes.

6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this Privacy Policy (for example, to maintain your account, provide the Service, comply with legal obligations). When your account is closed or the data is no longer needed, we will securely delete or anonymise your data, except where retention is required by law or for legitimate business reasons (such as to resolve disputes or enforce our Terms).

7. Cookies and Tracking Technologies
We and our service providers use cookies and similar technologies to collect Device & Technical Data, analyse usage of the Site, personalise content and advertising, and improve user experience. You can manage or disable cookies via your browser settings; however, disabling cookies may affect your ability to use certain features of the Service.

8. International Data Transfers
Your data may be processed and stored in Türkiye or in other countries where our service providers operate, which may have different data-protection laws than your country. If we transfer data from the EU/EEA/UK to a country without an adequacy decision, we will ensure appropriate safeguards are in place (e.g., standard contractual clauses).
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9. Security
We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. These measures include, but are not limited to: encryption (in transit and at rest as appropriate), restricted access, regular security audits and secure backup procedures.

10. Your Rights
Depending on your jurisdiction you may have the following rights:

The right to access the personal data we hold about you.
The right to correct or complete inaccurate or incomplete data.
The right to erasure (“right to be forgotten”) under certain circumstances.
The right to restrict or object to processing of your data.
The right to data portability (receive your data in a usable format).
The right to withdraw consent at any time (where processing is based on consent).
The right to lodge a complaint with your local data-protection authority.
If you wish to exercise any of these rights, please contact us via the email below.

11. Children
The Service is not intended for individuals under the age of 16 (or the age of majority in your jurisdiction). We do not knowingly collect or solicit personal data from children. If you believe we have inadvertently collected data from a child under the age required, please contact us and we will delete the data.

12. Changes to the Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or by posting a notice on the Site. The “Last updated” date at the top will indicate when the Policy was last changed.

13. Contact
If you have any questions, comments or requests regarding this Privacy Policy or your personal data, please contact us at:
Email: info@personallytics.com
Address: Next Level, Kizilirmak Mah. Dumlupinar Bulvari No: 3C-160 Cankaya Ankara – TURKIYE